How it works
Another route from idea to live.
Boltimize uses your existing experimentation and personalisation technology to deliver suitable website changes without waiting for the normal development cycle.
Two routes, one destination.
The traditional route is right for core product work. It was never designed for the tactical, front-end changes that clog the queue behind it.
Traditional development
- 01Idea
- 02Backlog
- 03Prioritisation
- 04Sprint planning
- 05Development
- 06QA
- 07Release
Built for permanent, complex product development.
Boltimize
- 01Idea
- 02Assessment
- 03Build
- 04QA
- 05Deploy
- 06Measure
Built for fast, tactical and experimental website changes.
Seven steps, from brief to live.
Timings shown are indicative for a straightforward change. Larger pieces of work are scoped individually.
- 01
Tell us what needs changing
Day 0
Describe the change in plain language — a screenshot, a ticket, a Loom or a one-line brief is enough. No specification document required.
- 02
We assess it
Day 1
We confirm whether it can be delivered safely through your experimentation platform, flag anything that belongs in the core build, and agree scope, audience and success measures.
- 03
We build it
Days 1–3
The change is developed against your live site in the experimentation layer, using your existing design language — so it looks like it was always there.
- 04
We QA it
Day 3
Tested across browsers, devices, breakpoints and key user journeys. You review it on your own site before anyone else sees it.
- 05
We deploy it
Day 4
Live — to everyone, to a segment, or as a measured experiment. Reversible at any point without a code deployment.
- 06
We measure it
Ongoing
Performance is tracked against the agreed measures, so you know exactly what the change did — and you get a plain-language readout.
- 07
Productionise where appropriate
When proven
Changes that earn their place are documented and handed to your engineers for a permanent implementation, on your release schedule.
§ 03 — Working alongside engineering
Boltimize doesn't replace your developers.
Your engineering team should be working on what only they can do — core product development, back-end functionality and the complex technical work that moves the platform forward.
The problem is rarely their capability. It's that suitable front-end, experimental and tactical changes — the content updates, layout adjustments and merchandising tweaks — sit in the same queue and compete for the same sprints.
Engineering
Core product development, back-end functionality, infrastructure, integrations and complex technical work.
Boltimize
Suitable front-end, experimental and tactical changes — delivered through the experimentation layer and handed back to engineering when they've proven their worth.
§ 04 — Governance & common objections
Fast, but not loose.
- What kinds of change are suitable?
- Front-end changes that can be delivered safely through the experimentation layer: content, layout, messaging, merchandising, journey adjustments and interface improvements.
- What is not suitable?
- Back-end logic, payment flows, authentication, anything requiring new data sources or server-side changes, and anything where performance or compliance risk outweighs the speed benefit.
- Do we need to buy new software?
- No. The work is delivered through the experimentation or personalisation platform you already run — Optimizely, VWO, Adobe Target, AB Tasty or similar.
- How do you avoid technical debt?
- Every change is documented, scoped with an intended lifespan and either retired or handed to engineering for a permanent implementation. Nothing is left running without a reason.
- Will this slow the site down or cause flicker?
- Changes are kept small and scoped to the templates they affect, and are built against the platform's existing snippet rather than adding new tags. Where a change is above the fold, we implement it so it renders with the page rather than after it — and if a change cannot be delivered without visible flicker, we say so and recommend the core build instead.
- What about SEO and accessibility?
- Changes that alter indexable content, headings or structured data are flagged before build, because client-side rendering is not always the right route for them. Markup follows the same semantic and keyboard-accessible patterns as your existing components, and accessibility is part of QA, not an afterthought.
- Will it clash with the experiments we're already running?
- We work inside your platform's existing project structure, check for audience and page-targeting collisions before release, and agree mutual exclusion with your experimentation team where two changes touch the same template.
- What access do you need?
- A user seat in your experimentation platform with the permission level you're comfortable granting — typically build access without publish rights, so your team keeps the final release decision. No core codebase access, no repository access and no production credentials.
- Who owns the code?
- You do. Every change lives in your platform account, is documented, and is handed over as a production-ready reference if you decide to move it into the core build.
- What happens if something breaks?
- Every change ships with a rollback path that your team can trigger from the platform UI without a deployment. Issues found in the first days after release are corrected as part of the engagement, not requoted.
- What happens when an experiment wins?
- It doesn't stay in the experimentation layer indefinitely. A winning change is documented as a specification — behaviour, markup, targeting, events and edge cases — and handed to engineering to build permanently. That handover is the Experiment → Production service.
Related
Continue reading
Next step
Have something in mind?
Send over one change and we'll tell you whether it can go live this week.
info@boltimize.com