Speed with a rollback plan
Every change ships with a way to reverse it. Moving quickly is only useful if the risk stays contained.
About
Built from 6 years at the intersection of CRO, experimentation and development.
Boltimize is a specialist practice founded on the experience of building and deploying website changes inside large organisations.
§ 01
Good website changes aren't always delayed because they're difficult.
They're delayed because the development queue is full.
That pattern came up repeatedly: a straightforward front-end change — a new module, a UX fix, a campaign experience — would be correct, valuable and well understood, but still be outweighed by platform work, replatforms, compliance programmes and peak trading freezes.
The experimentation technology these organisations already owned was capable of more than A/B tests. With targeting, scheduling, staged rollout and instant reversal built in, it could carry suitable changes to live users without waiting for the release train.
Boltimize was built to operate that layer properly: as a delivery route for the right kind of work, to a standard engineers would accept.
§ 02Experience
A CRO developer's background, not a generalist's.
The work behind Boltimize sits at the point where conversion strategy, front-end code, experimentation platforms and rigorous QA meet.
- 01CRO
- 02Experimentation
- 03Front-end development
- 04JavaScript
- 05HTML/CSS
- 06Analytics
- 07QA
- 08Enterprise websites
- 09Working with product, marketing and engineering teams
§ 03
Previous experience inside large organisations.
The founder's previous work includes building and deploying website experiences for major ecommerce and financial services brands. These names represent that prior experience — they are not Boltimize clients, partners or endorsers.
Previous client experience
- Asda
- Specsavers
- HSBC
- The Fragrance Shop
Listed as the founder's previous client experience. These organisations are not Boltimize clients, partners or endorsers.
§ 04How we work
Principles, not process theatre.
Honest about suitability
Some work belongs in the core build. We say so early rather than force a change through the wrong route.
No orphaned code
Changes are documented with an intended lifespan and either retired or handed to engineering for permanent implementation.
Engineering as an ally
The aim is to reduce pressure on your development team, not to work around it or undermine its standards.
Related
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Next step
Tell us what's stuck. We'll tell you what can be live this week.
Send one backlog item. We'll come back with feasibility, an approach and an indicative timeline — no platform migration required.
info@boltimize.com