Skip to content

Rapid website development

Your development backlog doesn't have to control your website.

Boltimize helps ecommerce and digital teams get website changes live quickly — using the experimentation technology they already have. No new platform, no release train, no core code changes.

Get a change liveSee how it works

Founder's previous client experience

Asda · Specsavers · HSBC · The Fragrance Shop

Fig. 01Backlog → Boltimize → Live

01 — Development queue

  • WEB-2841Update delivery messaging on PDPBacklog
  • WEB-2847New offer module on category pagesBacklog
  • WEB-2852Fix broken filter state on mobileBacklog
  • WEB-2860Basket reassurance content blockBacklog
  • WEB-2871Seasonal campaign landing sectionBacklog

↳ One item pulled out of the queue

02 — Delivered on your experimentation layer

// injected via your existing platform
campaign: 'offer-module-v1'
audience: 100%   rollback: instant

03 — Live

www.yoursite.com/categoryLive · day 3
§ 01The problem

Thirty changes in the backlog. Most of them don't need to be there.

If you run ecommerce, you know the pattern: the changes that would move trading this week are queued behind work that takes months. The site drifts out of date while the queue stays full.

A typical ecommerce backlog

  • WEB-2841Update delivery messaging on PDPWeek 9
  • WEB-2847New offer module on category pagesWeek 14
  • WEB-2852Fix broken filter state on mobileWeek 6
  • WEB-2860Basket reassurance content blockUnscheduled
  • WEB-2871Seasonal campaign landing sectionMissed date

↳ None of these required a core build

  1. 01

    The queue is competitive

    Your change is weighed against platform work, replatforming and every other team's priorities. Small and medium items rarely win.

  2. 02

    Release trains are slow by design

    Even approved work waits for a build slot, a regression cycle and a deployment window. Weeks pass between 'done' and 'live'.

  3. 03

    The cost never justifies the wait

    A promotion module or a copy fix shouldn't need a sprint — but inside the core codebase, that's the only route it has.

§ 02Another route

Your experimentation platform is already a delivery channel.

Optimizely, VWO, Adobe Target and AB Tasty all render changes on the live site — targeted, measured and reversible. Most teams use that layer only for tests. We use it to ship.

Work goes out beside the roadmap instead of behind it. Engineering capacity stays pointed at the platform; the website keeps moving.

§ 03What we change

If it renders in the browser, we can probably ship it.

  • 01Promotional modules, banners and offer messaging
  • 02Copy, microcopy and content corrections
  • 03New page sections and redesigned components
  • 04Layout, navigation and merchandising adjustments
  • 05Full A/B and personalisation experiences
  • 06Campaign and seasonal landing content
  • 07Form, checkout-step and UX fixes
  • 08Anything renderable in the browser layer

Not sure a change qualifies? Send it over — we'll tell you straight.

§ 04The process

Scoped, built, live — in days.

Full process →
  1. 01Day 0

    Scope

    You send the change. We confirm it's suitable for the experimentation layer and agree a fixed turnaround.

  2. 02Days 1–2

    Build

    We develop it in your platform — Optimizely, VWO, Adobe Target, AB Tasty — with QA across browsers and breakpoints.

  3. 03Day 3+

    Ship

    Live to the audience you choose, measurable from day one, reversible instantly. Proven work is handed to engineering with full documentation.

§ 05 — Governance

Built to work alongside your engineers, not around them.

  • 01No access to your core codebase or release pipeline is required.
  • 02Engineering keeps full control — every change sits above the build, targeted and reversible.
  • 03Anything that proves itself is handed back as a documented, production-ready specification.
  • 04Items that genuinely need core development are flagged honestly, not forced into the layer.

When a change proves itself, it doesn't live in the experimentation layer forever. It's written up as a build-ready specification and handed to your engineers.Experiment → Production

Questions about flicker, page speed, SEO, platform access or clashing with the tests you already run are answered in full.Read the governance answers

§ 06Services

Four ways to engage.

All services →
01

Quick Fix

Small website changes that shouldn't need a development sprint — live within days.

Typically 1–3 working days02

Rapid Build

Larger front-end experiences delivered without waiting for the normal development cycle.

Typically 1–3 weeks03

Experiment → Production

Validate a change before committing permanent development resources.

Test duration, plus production spec04

Backlog Rescue

Turn a backlog of website tickets into a prioritised delivery list.

Ongoing, reviewed monthly
§ 07 — Who delivers

Six years of CRO development, applied as a delivery method.

Boltimize is founded and delivered by a specialist who has spent six years building experiments, personalisation and website changes on enterprise experimentation platforms.

About the founder

Previous client experience

  • 01Asda
  • 02Specsavers
  • 03HSBC
  • 04The Fragrance Shop

Listed as the founder's previous client experience. These organisations are not Boltimize clients, partners or endorsers.

Related

Continue reading

Next step

Tell us what's stuck. We'll tell you what can be live this week.

Send one backlog item. We'll come back with feasibility, an approach and an indicative timeline — no platform migration required.

Get a change liveSee how it works
info@boltimize.com